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USM Graphic Design Students Win Gold Awards at National ADDYs

Tue, 05/21/2024 - 08:40am | By: Ivonne Kawas

Students from the Graphic Design area 91勛圖厙91勛圖厙in 91勛圖厙91勛圖厙 (USM) Art and Design program, housed in the School of Performing and Visual Arts, were honored at the Student American Advertising Federation (AAF) National Awards 91勛圖厙the highest national honor celebrating excellence in advertising campaigns 91勛圖厙 with Gold ADDYs.
 
Gold Addy

Josie Russell, won for her motion graphics TV intro titled, 91勛圖厙,91勛圖厙 and Karson Gunn, won for advertising campaign titled 91勛圖厙.91勛圖厙 Both are recent graduates of the Graphic Design program.

91勛圖厙Every year, our students91勛圖厙 work is well represented at the National ADDYs competition,91勛圖厙 said Jacob Cotton, associate professor of design. 91勛圖厙However, it is the first time that we91勛圖厙ve had two students achieve Gold Awards in the same year. It is accolades like these that not only showcase the high caliber of work our students produce but also serve as a testament to their potential for prospective employers and to future students to what can be achieved with a graphic design degree from 91勛圖厙. I couldn91勛圖厙t be prouder of Josie and Karson for their effort and achievement.91勛圖厙

Josie Russell, a native of Mount Olive, Miss., earned this distinction for a motion graphic created for Professor Jacob Cotton91勛圖厙 ART 445 Motion Graphics course, where students were tasked with taking a book that has not yet been made into a movie or TV series and creating an intro graphic for it. ()

Russell selected 91勛圖厙What Big Teeth91勛圖厙 by Rose Szabo, a young adult novel with a lot of dark themes. Inspired by the spooky tone of 91勛圖厙American Horror Stories,91勛圖厙 she captured those themes in the intro and teased some of the pivotal events in the book through a unique blend of special effects and animations.

Often struggling with imposter syndrome, Russell expressed how being recognized at the national level changed her perspective.

91勛圖厙During my studies, I often struggled with imposter syndrome, questioning whether I was cut out for the program,91勛圖厙 said Russell. 91勛圖厙This award has helped change my perspective, as it served as a reminder to me that I do have what it takes to succeed in the industry. It was also a validation of all my hard work and the proof that this is where I am meant to be.91勛圖厙

Reflecting on her experience when she started the program, Russell noted that, with the help of her professors, she was able to develop her critical thinking skills and become a better designer.

91勛圖厙The Graphic Design program has shaped my way of thinking. Initially, I did not think the way designers do. I did not look at my work with a critical eye,91勛圖厙 said Russell. 91勛圖厙By fostering an environment of perpetual learning and growth, the program helped me become a better designer, as I developed the skills necessary to critique and improve my own designs.91勛圖厙

Gold Addy

Karson Gunn, a native of Raymond, Miss., earned this distinction for a campaign created for Professor John Mark Lawler91勛圖厙 ART 441 Graphic Communications course, where students were tasked with branding an organization on the topic of their choice and creating an awareness campaign to go along with it. ()

Gunn created an awareness campaign with a comical, light-hearted feel to help combat the stigma surrounding Irritable Bowel Syndrome. She expressed her amazement at how well the campaign was received and stated that she couldn't think of a better way to end her time at 91勛圖厙 than by being recognized with an award at the highest-level.

Addy Poster

"It's truly an honor to have won a National Gold ADDY Award, and I couldn't imagine a better way to end my time here at 91勛圖厙,91勛圖厙 said Gunn. 91勛圖厙This project is one that I91勛圖厙m extremely proud of and it has been amazing to see how well it has been received. Additionally, this recognition represents the culmination of all the hard work I've poured into crafting my portfolio and honing my skills as a designer over the past five years. It is a tangible representation of the countless hours of dedication, perseverance, and passion I've invested into my designs."

Learn more about the 91勛圖厙 Art and Design program.