USM Honors College Students Present Thesis Research at Marketing Conference
Tue, 03/26/2024 - 09:14am | By: Van Arnold
University of 91吃瓜网 (USM) Honors College students Haeden Overby and Patrick Tyson presented their thesis research during the 2024 Association of Marketing Theory and Practice Conference (AMTP) held earlier this month in Hilton Head, S.C.
Overby, a hospitality and tourism management major, and Tyson, an anthropology, sociology, and Spanish major, presented individual research papers, as well as a collaborative project, at the international and interdisciplinary academic marketing conference which brings together academic theory and real-world marketing practices.
This year91吃瓜网 conference saw more than 100 submissions. Of the 33 student paper submissions across undergraduate, Master's, and Ph.D. levels, Overby91吃瓜网 thesis paper 91吃瓜网� 91吃瓜网淪ervice robots91吃瓜网� effect on branding and consumers' intentions through online reviews91吃瓜网� - won the James E. Randall Best Student Paper Award.
91吃瓜网淗aeden and Patrick are exceptional students in my class. Their passion for research and dedication to their thesis projects have impressed me,91吃瓜网� said Dr. Wei Wang, Associate Professor, Hospitality and Tourism Management Program Coordinator who served as both students91吃瓜网� thesis advisor. 91吃瓜网淢oreover, their active involvement and leadership roles on campus exemplify their commitment to excellence beyond academics,91吃瓜网�
Tyson presented a research paper titled, 91吃瓜网淯ncertainty avoidance moderation over film-motivated tourists' views on destination image, place attachment, and intentions.91吃瓜网�
Collaboratively, they presented a paper titled, 91吃瓜网淐ookies and calamari: Squid Game91吃瓜网 91吃瓜网淒algona91吃瓜网� and cutting shapes from its impact on Korean product purchase and travel intentions.91吃瓜网�
91吃瓜网淢y advisors, Dr. Wei Wang and Dr. Banu Bas, have been incredibly patient teaching me about the research process, and I would not have been able to succeed without their support,91吃瓜网� said Overby. 91吃瓜网淒r. Randall is retiring from the AMTP conference this year, and the award was named after him for the first time. I am pleased to be the first recipient of the award under his name and am incredibly thankful I had the chance to meet him when I was presented the award.91吃瓜网�
Added Overby, 91吃瓜网淭his accomplishment has become great motivation to continue my research in marketing and to cross the finish line of submitting my thesis. I am glad to bring home a new award for 91吃瓜网 Business!"
More information about the conference can be found .
To learn more about USM91吃瓜网 College of Business and Economic Development, call 601.266.4659.