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USM Students Watch Entrepreneurial Ideas Develop through 91ԹHatchery91Թ

Thu, 10/12/2023 - 01:23pm | By: Van Arnold

USM

James Wilcox serves as Director of The Hatchery

Innovative entrepreneurial ideas are being 91Թhatched91Թ on a daily basis at a unique Inspiration Lab within the College of Business and Economic Development at 91Թ (USM).

Dubbed 91ԹThe Hatchery,91Թ this extraordinary space serves as a hub to help align and connect the wealth of entrepreneurship-related resources, knowledge, and vision at the University. By facilitating entrepreneurial experiences, The Hatchery helps increase student opportunities to make their skillsets more relevant, dynamic, adaptable, marketable, and consequentially more valuable in today91Թ rapidly changing labor market.

No one need sell USM senior Tori Faith Jones on The Hatchery91Թ benefits. A marketing major from Meridian, Miss., Jones has utilized the lab to develop her own business 91Թ 91ԹTori Faith Creations,91Թ while continuing to strategize about other entrepreneurial pursuits.

USM

Tori Faith Jones

91ԹI could not be more grateful for The Hatchery and how much they have done for me and other fellow entrepreneurs and dream builders,91Թ said Jones. 91ԹI would say I am there almost once a day Monday through Friday. It is my favorite spot on campus. The wall of colorful sticky notes and the inspiring, passionate staff ready to help us is a constant reminder that my dreams are attainable.91Թ

Located in Scianna Hall on USM91Թ Hattiesburg campus, The Hatchery opened its doors within the physical confines of the Inspiration Lab in 2022. Although The Hatchery and Inspiration Lab are resources created by faculty in the College of Business and Economic Development, business students are not the only ones taking advantage of the think-tank atmosphere.

91ԹOur mission is to foster a culture of innovation for all,91Թ said James Wilcox, Professor of Practice and Hatchery Director. 91ԹAnd we91Թre seeing this become a reality as more and more students discover the value of The Hatchery91Թ resources, mentorship, and experiential learning opportunities.91Թ

Added Wilcox: 91ԹMost people, when they think of The Hatchery, they think of the physical space that we have created in Scianna Hall. But really, The Hatchery is a lot bigger than that. The Hatchery is a belief 91Թ a belief that every student on campus has what it takes to create economic value; to create social value. The Hatchery is a support system that we91Թve created, an ecosystem that supports students as they learn how to create value.91Թ

USM

Serena Buckley is The Hatchery91Թ Assistant Director

Assistant Director Serena Buckley points out that The Hatchery currently features two groups of students who comprise the roster of users:

  • The Catalyst Initiative 91Թ a thriving community of innovators, entrepreneurs, and activators. 91ԹOn any given week, there are various projects being completed by these students in the Inspiration Lab, whether it be creating components on a 3D printer, carving designs into products using the Glowforge laser cutter, or making buttons to promote a brand,91Թ said Buckley.
  • The Founders Society 91Թ a group that supports student entrepreneurs balancing academic life with business ownership. 91ԹMonthly networking dinners provide camaraderie and growth to members,91Թ said Buckley. 91ԹThese students also 91Թgive back91Թ to the University by coaching aspiring student entrepreneurs on their ideas.91Թ

So, who exactly 91Թhatched91Թ the idea of an Inspiration Lab. And why? Wilcox notes that an email survey was sent out in 2019 in an effort to identify all the stakeholders in the innovation ecosystem that exists at USM. Pockets of innovation were discovered all over campus, including the usual suspects and several unexpected surprises.

91ԹWe91Թd have a professor who, for his creative writing class, would have students writing content for startup websites,91Թ said Wilcox. 91ԹAnd you found that there were all these different areas and kinds of silos of innovation across the campus. But there was no single entity that was tying all of these things together.91Թ

Think of The Hatchery as half makerspace for prototyping and experimentation and half brainstorming zone for collaboration and ideation.

91ԹIt is meant to feel very living-room-ish, so that when students come in, there91Թ a comfort level with that space,91Թ said Wilcox. 91ԹIt doesn91Թt feel academic; it doesn91Թt feel threatening. Students can come in and they can say, 91Թyou know, I91Թve got this idea. I91Թve never talked to anybody about this before. I don91Թt know who to talk to about this.91Թ And that91Թ where the journey starts.91Թ

One of the more creative incentives offered by The Hatchery is 91ԹCheck-Point91Թ 91Թ a monthly seed fund opportunity for students. Ideas that meet the 91ԹCheck-Point91Թ criteria receive $500 to help students jumpstart their plans.

Jones, an honorary member of the Founders Society, earned one of the 91ԹCheck-Point91Թ awards and is currently working hard to flesh out a new entrepreneurial idea. She stresses that the significance of a creative space like 91ԹThe Hatchery91Թ cannot be overstated.

91ԹIt is important to remember that entrepreneurship is not just an academic major, but a mindset, and to succeed in it you have to take actions to nurture, expand, and thrive in that mindset. You have to set the right environment to do so,91Թ said Jones. 91ԹThe Hatchery is that entrepreneurial environment where we can express, cultivate, and test ideas so that when the lightning strikes and the light bulb goes off, we have what and who we need not to miss the opportunity.91Թ

Henry Biemann, currently enrolled in the Masters of Public Relations program at USM, also took advantage of the 91ԹCheck-Point91Թ opportunity. Biemann, who serves as founder and CEO of Military Recruiting Solutions, says the idea for his company started with a pitch at a Hatchery 91ԹCheck-Point91Թ event. He describes The Hatchery program as a 91Թpowerful platform to project an entrepreneur91Թ idea forward from conception to implementation.91Թ

Biemann, a U.S. Army veteran from Walhalla, S.C., has been attending meetings recently with the Army91Թ senior leadership to share how his team can help their recruiters not just meet, but exceed their recruiting objectives.

91ԹI have teamed up with New York Times best-selling author and the 91ԹKing of Sales91Թ Jeffrey Gitomer, and we91Թre on a mission to supercharge military recruiting,91Թ said Biemann. 91ԹWe91Թre combining world class training, real-world answers, and cutting-edge AI technology to empower military recruiters nationwide.

Added Biemann, 91ԹIt91Թ not just about meeting recruitment targets, it91Թ about CRUSHING them. We are proud and excited to help the military win the war for talent and connect with today91Թ generation with a value proposition that makes the military a compelling choice for American youth.91Թ

As for The Hatchery91Թ mentors/advisors, Buckley explains that a cross-section of USM educators and Hattiesburg-area professionals lend their expertise.

91ԹThe Hatchery91Թ Advisory Board includes faculty members from disciplines across campus and community leaders in entrepreneurship,91Թ she said. 91ԹOur programs incorporate mentoring from faculty members and stakeholders within our entrepreneurship ecosystem. Faculty members also utilize the Inspiration Lab, whether for brainstorming or for prototyping of their own.91Թ

When she first spotted a social media post about a new venture called The Hatchery, Jones never imagined she would one day pay homage to everything the incredible lab has to offer. She believes The Hatchery has merely scratched the surface of its potential.

91ԹThe Hatchery is special and provides something truly extraordinary to our city of Hattiesburg, to scholarly seekers, and entrepreneurs far and wide,91Թ said Jones. 91ԹIn my opinion, continuing to grow The Hatchery is imperative to the growth of our local entrepreneurial community.91Թ

Seems only fitting that a Golden Eagle and budding entrepreneur like Jones would 91Թhatch91Թ an independent business portfolio through a University program.

91ԹThe Hatchery has been truly the perfect thing for me and has given me more than I ever knew I needed,91Թ said Jones. 91ԹI could not be more grateful for all of the one-of-a-kind experiences, memories, and opportunities it has hatched on campus, in our community and in my life. I am forever 󲹳ٳ.91Թ

To learn more about The Hatchery, call 601.266.6055.