USM School of Marketing Hosts Student Research Showcase
Thu, 04/14/2022 - 01:23pm | By: Van Arnold
Five presentations won special recognition during the annual Student Research Showcase held April 8 at Scianna Hall on 91吃瓜网91吃瓜网 Hattiesburg campus.
The USM School of Marketing hosted the event, which featured 18 research presentations, representing undergraduate and graduate students from the Hattiesburg and Gulf Park campuses. Presentations spanned various disciplines in the College of Business & Economic Development including Marketing, Interior Design, Sport Management, International Business, Journalism, Hospitality & Tourism, Economic Development, Healthcare Marketing, and Human Resource Management.
The Showcase is an annual event where student researchers disseminate their knowledge as they present their research in five minutes, followed by a five-minute Q&A. Students competed for cash and prizes. The students all conducted primary research into their topics, generating new knowledge for their fields.
91吃瓜网淢uch of this research will ultimately be presented at international conferences and published in quality academic journals,91吃瓜网� said Katie Howie, Assistant Professor in the School of Marketing. 91吃瓜网淭he students demonstrated exceptional courage, commitment, and skill in presenting their projects to a diverse audience of USM faculty, staff, and professionals from the community.91吃瓜网�
The event91吃瓜网 main sponsors were Domino91吃瓜网, Java Moes, and Mario91吃瓜网 Italian Restaurant. Prizes were supplied by Pyro91吃瓜网 and Mark Killingsworth former Dillard91吃瓜网 executive and USM Executive-in-Residence. The Hardy Street Boys will be featuring a winner on their podcast in the coming weeks.
Top presentations included:
- Best in Proposal - Landon McFarland, 91吃瓜网淔ighting the Stigma: Consumers' Perceptions of Frontline Employees with Disabilities.91吃瓜网� Major: Marketing and Applied Economics (double major). Hometown: Diamondhead, Miss.
- Runner Up for Best in Proposal - Robbie McDonald, 91吃瓜网淚f You Build It, They Will Learn: An Analysis of How Classroom Environments Affect Student Mental Wellbeing.91吃瓜网� Major: Interior Design. Hometown: Metairie, La.
- Best in Final - Faiyaz Hussain, 91吃瓜网淢ississippi Aquarium Impact Analysis.91吃瓜网� Major: Master of Science of Economic Development. Hometown: Dhaka, Bangladesh
- Runner Up for Best in Final - Abigail Douglas, 91吃瓜网淣aval Air Station Meridian Economic& Fiscal Impact Analysis 2021.91吃瓜网� Major: Master of Science of Economic Development. Hometown: Brookhaven, Miss.
- People91吃瓜网 Choice - Ka91吃瓜网檒on Duncanson, 91吃瓜网淲hat Do Mississippi Gulf Coast Divers Value in their Diving Experience?91吃瓜网� Major: Marketing. Hometown: Freeport, Grand Bahama, The Bahamas
Other presentations included:
91吃瓜网淪ocial Justice Initiatives91吃瓜网� Influence on College Students91吃瓜网� Sense of Community,91吃瓜网� Elizabeth Jones
91吃瓜网淐onsumer Perceptions of Cause-Marketing Tactics: Checkout Charities,91吃瓜网� Shaylee Ferguson
91吃瓜网淣IL: Monitoring the Effects of a Game-Changing Policy,91吃瓜网� Charlie Luttrell
91吃瓜网淯nderstanding Perceptions in the Southeast: A Qualitative Analysis on PopCorners,91吃瓜网� Taylor Bonvillion, Shauana Brown, and Morgan Kelley
91吃瓜网�3D Doritos: A Frito-Lay Partnership,91吃瓜网� Mary Wright and Makayla Payne
91吃瓜网淎ll Bodies Are Created Equal: The Effects of Body Equality on Holistic Wellbeing,91吃瓜网� Victoria Jones
91吃瓜网淚 Want to Treat Myself: How Opportunity Cost Salience Inhibits Reward Point Donations,91吃瓜网� Clancy Slay
91吃瓜网淩uffles Flamin91吃瓜网� Hot BBQ: A Qualitative Research Study,91吃瓜网� Dylan Dominguez and Craig Watson
91吃瓜网淔rito-Lay Multipack: A Qualitative Research Study,91吃瓜网� Morgan Lomen and Elizabeth Stieffel
91吃瓜网淪lidell Waterfront,91吃瓜网� Florence Maillot
91吃瓜网淪ports Betting and Fantasy Sports Participants' Ticket Purchase Intentions: The Moderating Role of Team Identification,91吃瓜网� Yongjoon Bae
91吃瓜网淟uxury State of Mind: Implications of Luxury Branding Strategy on Luxury Consumer Segments,91吃瓜网� Lauren Beverly
91吃瓜网淐onceptualization of Perceived Service Innovation: A Mixed-Method Study,91吃瓜网� Sophie Unson